Blogs
Insights and guides on Amazon PPC automation, strategy and performance.
Multi-Account Amazon PPC Management: How to Scale Without Losing Control
Managing Amazon PPC across 10+ accounts? Learn the account structure, shared rules, alerts and reporting that keep every account profitable
Deepika Thakur
Sep 24, 2026
Amazon DSP Best Practices: A Practical Playbook for Brands and Agencies (2026)
Amazon DSP best practices for 2026: targeting, frequency caps, budgets, creative and measurement, with formulas, examples and a 30 day optimization plan.
Nivesh J.
Sep 24, 2026
Amazon DSP Attribution: Windows, Models and 2026 Changes
How Amazon DSP attribution works: the 14 day window, last touch rules, brand halo, views vs clicks, the 2026 view change and formulas to read ROAS right.
Kajal Sharma
Sep 24, 2026
AI vs Rule Based Amazon PPC Automation: Key Differences
AI vs rule based Amazon PPC compared in detail: how each sets bids, handles thin data and seasonality, where each fails, plus formulas and a hybrid setup.
Nivesh J
Sep 24, 2026
Amazon Ads Reporting: What to Track and How to Use It
Learn the Amazon Ads reports that matter, the metrics behind them, and a weekly review routine. See how Atom11 turns reporting into action.
Nivesh J
Sep 24, 2026
Amazon Ads Full Funnel Campaigns: What They Are and How to Run Them
Learn what Amazon Ads full funnel campaigns are, the 3 funnel stages, ad types for each, and how to build one. See how Atom11 helps you run it.
Deepika Thakur
Sep 24, 2026
